The key to creating a successful website to promote a business is design. You don't have to have a degree in website design to make a site that is effective, you just have to have the knowledge of what works and what doesn't. Keep reading for some tips that take the design of your site to the next level.
Don't neglect cascading style sheets. Using a style sheet makes it easy to give all pages of your site the same look and feel. It also reduces the file size of your pages, as the CSS file can be accessed once on the server and then from the user's local cache thereafter.
Don't use splash pages for your site unless required by law, and especially don't use a Flash intro. Most people just want to get to your content as quickly as possible, and don't care to look at useless splash pages. Integrate it into the homepage instead if you have some amusing content that you absolutely want visitors to see.
If you want your site visitors to spend as much time as possible on your site, make text easy to read. One of the most common web design mistakes is using graphic backgrounds with patterns or dark colors combine this with equally dark text and you have a recipe for disaster. Unless the text is easy and clear to read, your site will not be a success.
Make your links obvious. Customers do not like spending time wading through your site searching for something they are interested in. Having a site map, as well as providing big, prominent links will help your viewer find what they are looking for without wasting time in a hunt. Lead them to your information.
Do some keyword research. Of course, you want to put up good, solid information. However, you also must draw visitors in to your site. Knowing the right keywords to make people find you through the search engines is key.
To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.
Keep your education ongoing. Websites are constantly changing, every day, and if you stop learning new things, you may find yourself falling behind the pack with your designs. Try to convince yourself to learn one new thing each day, be it programming a new background, or a simple HTML setup.
The content on your website should be of high quality and engaging to your target audience. If there is no content worth reading, while how your design looks is important, visitors will not return. When you can provide quality and useful information for your visitors, you will see those visitors coming back to the site regularly.
Make sure your website uses a consistent font throughout. Some websites change fonts willy-nilly without any design reason to do so. This makes the content difficult to process for visitors. Most websites, especially business websites, will do just fine sticking to basic fonts like Veranda and Arial, or even Times New Roman.
When you design a website, be aware of the value of leaving blank space in your layout. You will make your visitors feel overwhelmed if you use all the space available. Those visiting your site will actually be relieved by having extra space and not feeling overwhelming. Even empty space in some areas serves just as good a purpose as content.
By implementing the techniques offered here you know that your site will be everything you desired with proven results. When you realize that a little knowledge can take you a long way, your abilities will surprise you. So, see where your business can go when you use these tips to get going on the path to a great website.
Monday, August 12, 2019