SEO For Small Businesses On A Budget

TiSEO for Local Small Businesses: Growing your Web-Presence on a Budget

 

Here are a few simple things you can do for your business right now to increase your SEO results!

1. Google My Business Setup + Optimization

The first step to building your business’s presence in local search is set up and optimizing a Google My Business account. This enables customers to find you and interact with your social profiles and website.

If you haven’t already, log on to Google’s Business Portal using the same email address you use for your Google+ account. Next, add a location using the blue arrow in the bottom right-hand corner of your screen and follow the directions provided. If you’ve requested to claim a business, Google will alert you that a verification code is being sent to the physical address you claimed in the mail. You should receive this letter within 7-14 business days. Once you receive the letter from Google, enter the code provided inside to verify the location.

Congratulations! You’re now the proud owner of a Google My Business page! It is now time to optimize the page to ensure that local searches can actually find you.

 

The essential steps of optimizing your GMB account involves maximizing every field of your GMB and Google+ page in order to effectively communicate to Google that you’re a local business that cares enough to take full advantage of the opportunities they provide you to get the word out about your business online.

Here are a handful of specific ways you can go above maximizing both accounts:

  • Edit your account’s information (categories, hours, business phone, address)
  • Add geotagged photos of your business’ interior, exterior, staff, and/or product
  • Name the images after keywords related to the product or service you want to rank for in local search
  • Add a story to your linked Google+ page, utilizing the keywords above in a natural way
  • Post your business address to your Google+ page

2. Local Citation Building

Paper phone books used to provide households with a directory of names, addresses, and phone numbers for local businesses. If your business was in the phone book, you had a much better chance of being found by consumers searching for the product or service you offer.

The same goes for Google’s determination of which local businesses should appear in local search results. If consistent names, addresses, and phone numbers are present throughout online directories and citation data aggregators, it’s going to send a clear signal to Google that you’re going above and beyond to ensure searchers aren’t left wondering where you’re actually located or how to reach you.

First, visit a site like Express Update to get a picture of where your business NAP is currently being listed, and then manually reach out to each directory showing an incorrect NAP. Once those are up to date, look for new online directories where you can build healthy citations that strengthen your geolocal search presence.

3. Structured Data for Local Businesses

Is your website set up in Google Search Console? If so, you’re in luck.

Schema.org has partnered with Google to offer sites the opportunity to markup their site with something called structured data, which is simply data that gives search engines more information about your business, products/services, reviews, etc.

This is one of the tactics least embraced by businesses because it can be somewhat intimidating. However, you don’t have to be a software engineer or webmaster to set structured data for your local business. By using a tool like this one, all you have to do is input your business information and you’ve got the code needed to markup your site. Now, just add the code to your site’s footer and you’re all set.

If you’re still not sure whether or not the structured data is in place, Google has provided a Structured Data Testing Tool so you can double check whether or not the code has been implemented correctly.

While the 3 tactics above all impact your hyperlocal rankings, the next two impact your general rankings for local search terms.

4. Building Location-Specific Pages

Does your business service multiple cities or regions? If so, don’t waste your time building out separate subdomains or sites for each. Instead, add a “Location” links in your Navigation Bar with a drop-down menu that showcases each location. Then, link from each location name in the drop-down menu to a unique location-specific page.

On the page, write 800-1,500 words of unique content that speaks to the specific ways your business meets the needs of individuals from the region. Consider sharing a success story or two from the location and include as many geo-identifying references as possible to show Google (and searchers) you really know what you’re talking about. Lastly, write a unique page title and meta description that align with the target keywords you care about, including the specific location associated with the page in each. Important to note: don’t forget to check the length of your page title and meta description to ensure neither are at risk of being truncated by Google!

5. Link Building

Once your location pages are packed full of unique, optimized content and metadata that follows SEO best practices, the final step to a successful local SEO initiative is link building – the process of acquiring links from other domains to yours.

Think of each link as a reference telling Google that the page is indeed authoritative, full of valuable information, and satisfying to searchers.

Ready to get started on link building yourself? Compile a list of niche websites that interest you, draft up an email template that details why you would make a good guest contributor on their site, and start sending out messages.

Don’t have the time to build links manually? Don’t worry- that’s what we’re here for.

 

When Building A Website (Take these additional steps)

6. Optimize Your Website

Mobile optimization is developing your website to support mobile devices, in the past

Think of each link as a reference telling Google that the page is indeed authoritative, full of valuable information, and satisfying to searchers.

Ready to get started on link building yourself? Compile a list of niche websites that interest you, draft up an email template that details why you would make a good guest contributor on their site, and start sending out messages.

Don’t have the time to build links manually? Don’t worry- that’s what we’re here for.

Citations

https://searchengineland.com/seo-vs-ppc-pros-cons-integrated-approach-274643

https://www.mainstreetroi.com/15-stats-that-prove-google-adwords-is-a-great-investment-for-your-business/

https://www.emarketer.com/Article/Small-Businesses-Shift-Marketing-Spend-Digital/1015357

https://okdork.com/how-to-start-advertising-on-facebook/